Want Physicians to E-Prescribe? Give Them Dollar Incentives

Sun, Mar 21, 2010

Show Me The Money

Study: Physicians are no big fans of electronic prescriptions.

Tailored incentives may drive physicians to adopt electronic prescriptions more, according to a study conducted which measured the use of stand-alone e-prescribing (SEP) in a health-plan-sponsored environment.

The findings appear in a report published by the American Journal of Managed Care (AJMC) on March 9. The study was designed to know how much the primary care physicians (PCPs) would use SEP, and to determine which physician and patient characteristics were associated with higher rates of each.

The report said that on the average, adopters use SEP for only about one-quarter of their prescriptions. Still, a certain number of adopters used the system a lot, prompting AJMC to conclude that further research should be done to identify which factors contributed to this behavior.

Using records from Horizon BCBSNJ, New Jersey’s largest health insurer, the study compared the…

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